TIKTOK – HOW IT CAN BENEFIT A HOME INSPECTOR
Have you ever considered using TikTok? Maybe you should! This app has just surpassed 1.5 billion downloads on the App Store and Google Play as one of the world’s most popular social video app.
When you think of TikTok, you may think of silly viral videos and teens dancing with their friends. But it’s so much more than that. There is great potential for marketing and interacting with potential clients that can help build brands and businesses. This includes you as a home inspector.
Here we will discuss why it may be advantageous for you to join TikTok and how to use it. It’s quite simple!
Why a Home Inspector Should Use TikTok
You may think, “How would my small business ever get any kind of attention on TikTok?” Fortunately, TikTok is a social media platform where is it relatively easy for even smaller accounts to go viral. This makes it potentially a better app than Facebook or Instagram.
Two things only are needed for you to make a success of TikTok: a smartphone camera and some creativity! No fancy equipment or big budget is necessary for your videos.
No need to be super serious either. It’s okay to be the down-to-earth, quirky, and fun personality that you may be. People like watching people who are relatable.
How to Get Started With TikTok
TikTok is a surprisingly user-friendly platform, and creating an account is not as intimidating as you may think.
The first thing you want to do is download the app. Then follow the prompts on signing in. Be sure to create a username you will be happy to have people associate with your business. Also, you can add a profile picture – choose your business logo or a professional headshot of yourself. Congratulations, you are officially a TikTok-er!
Under your profile, fill in your bio with details about your inspection business. Describe the type of inspections you specialize in and at what locations you work. This is a great place to add a link to your business website, YouTube channel, or business Instagram account.
How to Create TikTok Content
To take a photo or start a video, just click the + symbol on the bottom of your screen. There are many editing elements that you can apply before even starting your recording, such as filters, a self-timer, or even songs.
Once you have chosen your settings, press the big red button to start recording. After you are done recording, you will be able to add text to your post, add a location tag, and choose who can view it.
Content Ideas for Home Inspectors
Videos on TikTok are very short, between 15 and 60 seconds, so it doesn’t take long to create content. This is helpful since you have a busy schedule.
Before you create your first posting, get familiar with the app, and think about what you would like to feature. Here are some ideas:
- Funny or weird scenarios you encounter during inspections – Did you find an animal hiding in an odd place in the home?
- Super cool drone footage – Just be sure you have permission from your client to show their property.
- Common issues found on properties – Share helpful tips on repairs and maintenance with your viewers.
- PETS – Since almost everyone loves animals, show off your adorable pets to get more followers.
Why TikTok Benefits Home Inspectors
Marketing can be tricky for small businesses. TikTok is a media platform that can generate popularity of your business in a short period of time.
It’s free, easy to use, and reaches tons of people. More TikTok viewers can mean more traffic to your website! Why not give it a try?